The algorithm indexes the keywords you use in the short description, but our experience shows that they impact rankings less than keywords in the app title or high-density keywords in the long or full description. This article will show you all the tips and tricks to create great descriptions that will help you rank your app in Play Store. You can do that by ensuring that you strategically repeat the most important keywords that your target audience uses. Instead, the long description is a place where you need to provide enough relevant information and context for your app. The keywords in the long description are also important, but they don’t influence the search algorithm as much as the short description. The second most crucial metadata element is a short description, just after your app title. If you want to be relevant for specific keywords and ensure your app ranks for them, you must ensure that those keywords are part of the description.
The keywords you use in short and long descriptions are indexed by Google Play, which means they are an essential part of s successful Google Play Store optimization. The descriptions provide additional information about your app to the store listing visitors, and at the same time, they influence the ranking algorithm. The Android app descriptions consist of short and long descriptions visible in your store listing in Google Play Store.
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